8 fashion brands that are giving back during Mental Health Awareness Month

May is Mental Health Awareness Month and while there might be a lot of buzz on social media from friends and creators, it’s also important that brands step up to the plate. While a post on the Instagram feed is great, actions speak louder than words. With that in mind, many brands are using their platforms not only to promote awareness, but also give back to charities and organizations whose main goal is to provide mental health resources, awareness, and education. Whether it’s a dollar from every sale, or a portion of the proceeds from a particular collection, we’ve gathered a list of the brands that are going above and beyond for Mental Health Month that you’ll want to shop not only to feel stylish, but also support a great cause.

Saks Fifth Avenue

Sizes: XS-XXL

Price: $$-$$$$

You may be familiar with Saks Fifth Avenue when it comes to finding designer apparel and other elevated looks for the office, gym, etc. For Mental Health Awareness Month, Saks Fifth Avenue has curated a special collection in collaboration with mental health advocate, author, and wellness influencer, Yasmine Cheyenne featuring over 130 items. With the collection, 10 percent of the proceeds will go towards the Saks Foundation including its partners such as Girls, Inc.

The collection features clothing, home, and wellness products at a variety of price points from popular brands like Bala, Eberjey, and Bearaby that can be used to help engage in better self-care practices whether that’s sleep hygiene or an exercise regimen.

Our top picks from Saks Fifth Avenue:

• Year of Ours Ribbed Racerback Bra for $70
• Kate Spade New York 2-Piece Polka Dot Short Pajama Set for $78
• Apparis Melody Faux Fur Slippers for $96

Shop Saks Fifth Avenue

Harper Wilde

Sizes: XS-4XL

Price: $$

For Mental Health Awareness Month, bra retailer Harper Wilde (a brand we’ve tested and loved) has collaborated with actress, author, and speaker Alyson Stoner to create a limited-edition capsule, called For Humans in Progress, featuring three of the brand’s best-selling bralettes. Each bralette features an embroidered phrase like “brb crying”, “anxiety armor,” and “human in progress.” Made from nylon and elastane, these stylish bralettes can be worn on their own or underneath clothing for optimal comfort and support to brace the day.

Until May 31, 15 percent of proceeds from the capsule will be donated to The Jed Foundation, a nonprofit organization that protects emotional health and prevents suicide among our nation’s teens and young adults. Additionally, upon purchase of a bra from the collection, you’ll receive an insert in your order that will give you an exclusive code for 50% off weekly sessions with mental health experts and other resources from Movement Genius.

Our top picks from Harper Wilde:

• Lounge Rib Scoop Bralette: Anxiety Armor for $47
• Bliss Bralette: Human in Progress for $50
• Bliss Triangle Bralette: BRB Crying for $50

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Grey Bandit

Sizes: S-XXXL

Price: $-$$

Grey Bandit was created with the mission to raise awareness about mental health and help break the stigma through stylish clothing and apparel. Unlike other brands, Grey Bandit has a Ride The Wave collection that’s available year-round. 30 percent of the proceeds of sales from the collection go towards various organizations that support mental health and mental illness awareness. The collection features a variety of crewnecks, hoodies, and shirts with different motivational phrases and images that can be worn during the warm summer months and in the brisk winter season.

Additionally, for Mental Health Awareness Month, Grey Bandit also has a limited edition sticker pack available where 100 percent of the proceeds will be donated.

Our top picks from Grey Bandit:

• Let Fear Control Nothing Hoodie for $42
• Ride the Wave Long Sleeve for $49
• The World Is A Better Place With You In It Crewneck for $60

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Toms

Sizes: 5-12

Price: $-$$

Toms donates a third of net profits from all purchases year-round to various grassroots and mental health organizations. Some of the brand's best-sellers including the Alpargata’s are available in a variety of colors and a plethora of options in men, women, and kid’s sizes. In addition to shoes, Toms has mental health resources available on its website including a calendar with actions to inspire people to take charge of their mental health and well-being—such as unfollowing social media accounts that don’t make you feel good and setting boundaries.

Our top picks from Toms:

• Alpargata Eco Heritage Canvas for $50
• Resident Eco Heritage Canvas for $70
• Valencia Eco Platform Espadrille for $80

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Betsey Johnson

Sizes: 6-12

Price: $$-$$$

Betsey Johnson is known for its over-the-top statement pieces and colorful accessories that are guaranteed to turn heads. With that said, Betsey Johnson has officially announced a year-long partnership with Miley Cyrus's Happy Hippie Foundation just in time for Mental Health Awareness Month. Starting this month, Betsey Johnson will be donating $1 to Happy Hippie for every purchase from their best-selling floral rhinestone collection.

The small but mighty collection is filled with a variety of shoes, purses, and accessories in a decorative floral print fit for any occasion whether that’s a night out or a trip to the office. Regardless, you’ll look great in your Betsey Johnson pieces and feel your best too.

Our top picks from Betsey Johnson:

• CadyF Green Multi Booties for $129
• DivaF Floral Multi Booties for $139
• Kitsch Give Me A Ring Phone Bag for $148

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Lokai

Sizes: S-XL

Price: $-$$

Lokai was created to capture the human experience with all of its highs and lows through a minimalistic, stylish bracelet. Each bracelet contains a white bead filled with water from the highest point on earth (Mount Everest) and a black bead with mud from the lowest point (The Dead Sea) as a reminder to stay hopeful and humble.

For Mental Health Awareness Month, Lokai has released an orange bracelet to serve as a reminder to find balance through life’s inevitable highs & lows. With each purchase of the bracelet, $1 will be donated to NAMI, the National Alliance on Mental Illness.

Our top picks from Lokai:

• Mental Health Lokai for $15 (Save $5)
• Classic Lokai for $15 (Save $5)
• Monarch Butterfly Lokai for $19 (Save $6)

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Madhappy

Sizes: XS-XXL

Price: $$-$$$

Madhappy is a one stop shop for tops, bottoms, hoodies, t-shirts, footwear, and jewelry available in a variety of chic colors, designs, and styles. The brand has some merchandise available specifically for Mental Health Awareness Month like unisex sweatpants and crewnecks. Additionally, one percent of every sale from the brand’s entire store year-round is donated to The Madhappy Foundation, a non-profit organization with a mission to improve mental health globally.

Our top picks from Madhappy:

• MHAM Middle Weight Jersey Tee for $60
• MHAM Middle Weight Fleece Sweatpant for $135
• MHAM Middle Weight Fleece Crewneck for $145

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Happiness Project

Sizes: S-XXL

Price: $-$$

The Happiness Project was created to elevate happiness throughout the world while supporting those with mental illness. Since 2017, The Happiness Project has been able to donate over $150,000 to mental health charities including the National Alliance on Mental Illness (NAMI), American Foundation for Suicide Prevention (AFSP), and the Canadian Mental Health Association.

The collection features hoodies, crewnecks, t-shirts, pants, hats, and accessories with inspirational quotes and the brand’s logo. With every purchase, 15 percent of the net profits are donated to the AFSP to help save lives and those directly affected by suicide.

Our top picks from Happiness Project:

• The Nick Hat for $30
• The Happiness T-Shirt for $30
• Talk About It Hoodie for $75

Shop Happiness Project